Thursday, January 24, 2013
Harris MaxxCasting Solution Boost FMs Radio Signal Coverage
Harris Broadcast and Geo-Broadcast Solutions (GBS) are touting a solution based on GBS’ ZoneCasting strategy that allows radio broadcasters to maximize market-wide signal penetration and revenue opportunities today — even as the industry awaits FCC approval for ZoneCasting.
The MaxxCasting solution uses a network topology similar to the ZoneCasting architecture for targeted, over-the-air radio broadcasting, but instead focuses on simulcasting content to improve coverage.
Harris has an exclusive, worldwide license to use and incorporate the GBS ZoneCasting software and hardware design into its Flexiva™ transmitters and Intraplex® SynchroCast® systems for deployment in ZoneCasting systems. Broadcasters would use these same tested and proven technologies for MaxxCasting systems.
Click the following link to read the complete announcement: http://www.gatesair.com/media-center/news/harris-broadcast-and-geo-broadcast-solutions-introduce-maxxcasting-solution