The global digital TV transition continues, and ATSC 3.0 today represents the most oft-discussed standard for the next generation of the over-the-air television. In fact, NextGen TV, the public-facing terminology for the consumer service, is on the air in 14 US markets as of late 2020, with at least eight more to follow in the coming weeks and months. The ATSC 3.0 standard is also generating far more global interest than ATSC 1.0, with systems in South Korea preceding many of the US launches.
ATSC 3.0 interest is strong as it represents the world’s first native IP-based digital broadcast standard, and a true convergence of broadcast and broadband. The enhanced networking elements afforded through IP will allow broadcasters to provide new services and revenue opportunities through a series of advanced applications. NextGen TV viewer will enjoy 4K UHD delivery, robust mobile device reception, advanced emergency information, immersive audio, and personalized, interactive streaming and multimedia services.
GatesAir’s high-efficiency transmitters, software-defined exciters and cloud-based video and audio transport solutions enable the many new possibilities of NextGen TV content delivery, and will allow broadcasters to build scalable, cost-efficient ATSC 3.0 networks. In addition to supplying robust and reliable transmission technology, GatesAir’s experience with worldwide digital TV standards and SFN systems will help broadcasters extend signal coverage, improve quality and performance, support new digital services, and strengthen reception to mobile devices.